Sophie Sterling sophsterling@hotmail.co.uk

Sophie Sterling sophsterling@hotmail.co.uk
Graduate from Fashion Retail Management at Birmingham City University with aspirations of evolving into the captivating world of Fashion Marketing. This blog allows me to document and express my personal inspiration, particularly focusing on my keen interests; fashion, beauty and photography.

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Sunday 28 April 2013

'10 of London's Top Young' Fashion Creatives'

As you may have already gathered from reading other posts on my blog, I am extremely passionate in hearing about the freshest undiscovered up coming design talent to hit the scene, therefore when I heard my phone buzz at precisely 06.01 in the morning updating me with my complimentary daily email newsletter from The Business of Fashion i was particularly intrigued by the subject heading; '10 of London's Top Young Fashion Creatives'.

The article demonstrates how London is a hub of creative talent, showcasing a wide and vibrant community of designers, stylists photographers, hair and make up artists, art directors and other fashion creatives (the list could go on forever). It celebrated how top tier design institutes and numerous support schemes across the UK help to support, nurture and establish these young entrepreneurs and BoF managed to speak to some of these rising talents to discover how hard work and determination has got them where they are today.


One of the 10 young flourishing creatives which particularly caught my attention was Matthew Josephs, a stylist from Finsbury Park who first realised his admiration for fashion at just the young age of thirteen! when he noticed John Galliano's AW'03 collection for Dior.

Matthew explains how he went to Central Saint Martins to study womenswear, but soon realised it wasn't the clothes he loved making, but instead creating the powerful looks.

Today Matthew has styled for a long list of renowned publications including i-D, GQ, Style, Vogue as well as consulting for young up-coming designers including Meadham Kirchhoff and Nasir Mazhar.

I highly recommend reading this article of these 10 talented individuals it is both inspiring and motivating! Read the full article here.

Friday 19 April 2013

Cheap VS Chíc

It's all about shining bright in foil fabric for S/S13, the coloured metallic trend noticed earlier this year on the catwalk for designers such as Burberry Prorsum, Dior and Jonathan Saunders has stuck around with all sorts of garments filtering into stores and online in a mixture of rainbow shades.

As seen above, there are many ways to wear this 'space' themed trend with a wide price range, so whether your shopping the high street or have a special occasion coming up where you can afford to splash out a little more (or have a very kind bank account) then there are plenty of options to choose from. I have picked out just a few of my favourites of the above that I have noticed online and in the shops!  

1. Burberry Brit, Metallic Leather Bomber Jacket, £1,295.00
2. & Other Stories, Leather Mini Skirt, £79.00 *LOVE THIS!
7. Sophie Hulme, Metal Tab Document Clutch Bag, £440.00 *LOVE THIS!
11. Bex Rox Jewellery, Exclusive Gina Twisted Chain Necklace, £450.00

3. Maison Martin Margiela, 4. Zara, 5. See By Chloe Shoes, 6. Topshop. 8. IRO, 9. Versus By Versace, 10. Zara, 12. Zara, 

Now, it would't be right to cash in on these wonderful trends without accompanying them with the perfect make-up! I have picked out below some of my all-time favourite beauty brands in suited colouring which would go perfectly to match this trend. These metallic accents can also be used all year around with any outfit to help amp it up a little and add a luxurious boost to your look!


Favourites:

1. Rimmel, London Glam Eyes Gel Eyeliner, £6.49
5. Bobbi Brown Metallic Long-Wear Cream Eye Shadow,  £18.00  *LOVE THIS!
7. Topshop, Eye Palette in Atmosphere, £12.00
10. NARS, Velvet Matte Lip Pencil, Tender Night, £17.50  *LOVE THIS!

2. Bobbi Brown, 3. Chanel, 4. NARS, 6. Topshop, 8. NARS, 9. NARS, 11. Chanel,

Monday 15 April 2013

The Cools, (New York) officially open to the public!


Throughout my final year at university, I have been focusing on conducting heavy research and analysis into the Independent market sector, specifically within fashion. So when I came across this article from The Business of Fashion website on 'The Cools' who are a curated marketplace showcasing independent fashion and lifestyle brands based in New York, I was extremely interested and so I thought I would share it with anyone reading!

Following a similar approach to ASOS Markeplace but with a much higher price point, The Cools is a social marketplace where you can discover and buy from influential independent brands, boutiques and sellers. The Cools originally launched in June 2011 as a members-only platform, however they recently have decided to expand to the public via their online website in order to offer more exposure to these emerging brands and inspiring designers.

The marketplace connects approximately 50,000 active users and due to market feedback the company has shifted its overall strategy and refocused on soley providing fresh, young, up and coming brands which will inevitably offer them a direct business-to-consumer channel. 

Womenswear Examples:                                          Menswear Examples:
To view more, visit The Cools here.                                        To view more, visit The Cools here.
Imagery courtesy of The Business of Fashion and The Cools

Sunday 7 April 2013

Georgia Hardinge for River Island



As part of River Island Design Forum, London-based designer Georgia Hardinge has partnered up with the renowned high street retailer to launch her S/S13 Collection which hit stores on Wednesday 3rd April 2013.

The design forum - which last season saw the partnership with William Tempest aims to give emerging designers the opportunity to showcase their collection within River Island to be able to target a wider audience. 

The SS13 high street collaboration showcases Georgia Hardinge impressive and well known designs including her use of contrasting soft and feminine fabrics abstract prints and monochrome coulour palettes, following the aesthetic of her mainline which features both garment and accessories. The fourteen piece collection will be displayed in store, online and in windows of River Island stores nationwide. 

I am a huge fan of Georgia Hardinge's work, I love that she has teamed up with River Island to launch her collection and think it is a great opportunity for new designers to be able to take part in these schemes such as the design forum in order to become established. 


View the River Island collection by Georgia Hardinge here.
View all of Georgia Hardinge collections, from her website here.
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