Sophie Sterling sophsterling@hotmail.co.uk

Sophie Sterling sophsterling@hotmail.co.uk
Graduate from Fashion Retail Management at Birmingham City University with aspirations of evolving into the captivating world of Fashion Marketing. This blog allows me to document and express my personal inspiration, particularly focusing on my keen interests; fashion, beauty and photography.

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Saturday 30 March 2013

The Vogue Festival




Due to the first year of success the 'Vogue Festival' event is back for 2013, hosting a two day fashion extravaganza on April 27th - 28th held at the prestigious Queen Elizabeth Hall at Southbank Centre, London.

The festival will include talks and panel discussions from some of the most iconic members of the fashion industry giving a unique insight into their own lives and successful careers, including talks from
Natalie Massene, Paul Smith, Alexa Chung, Michael Kors, Victoria Beckham, Mario Testino, Alber Elbaz and Donatella Versace 



The event will also feature panel discussions on the following topics:

So you want to be a fashion designer? 
Can fashion change the world? 
Behind the scenes of a Vogue cover shoot
Mad about the girl
The secrets of creating a British brand
Too fat too thin?

This exciting event is definitely not one to be missed if you can make it! Guests will be able to take part in exclusive activities such as mentoring panels, makeovers, workshops, demonstrations, cover-shoots. You can still purchase tickets from the Southbank Centre website costing roughly £30 for each individual talk.

Wednesday 20 March 2013

Dior Wonderland, Harrods


Harrods, one the world's most established luxury department stores have collaborated with Dior to reveal a temporary homage to the luxury label and to showcase a visual history of the renowned brand. Harrods have transformed their Georgian Restaurant on the fourth floor temporarily into a wonderland which exhibits the world of Dior though a cafe, exhibition, window displays and a pop up shop.

Inside the exhibition, you will witness videos describing the concept behind its campaigns, dresses worn by the label's renowned fans such as Diana, Princess of Wales and Elizabeth Taylor, exquisite imagery taken from the brand's archive along with a series of London's top tourist spots each personalised with the Dior label - such as the London Eye and Tower Bridge.

A giant almost-life size doll's house is also featured as part of the project on the fourth floor, which displays tiny furniture made using J'Adore Dior fragrance bottles. The pop-up store also located on the same floor sells a collection of exclusive products to customers.

Take a look at some of the images and a short sneak preview clip from the gallery below.





                     Images courtesy of Vogue and Dior, Facebook


The beautiful exhibition closes on the 14th April 2013. I think this attraction is a great way to excite and entice customers, especially having it located at such a popular destination where they attract large quantities of footfall each day. I will definitely be taking a break from my university work and going down for a visit during the Easter break!

Wednesday 13 March 2013

H&M Launch New Label '& Other Stories'


After several months of anticipation, last Friday H&M launched their new high-end label, '& Other Stories' in the Regent Street Store, London.

& Other Stories are a fashion brand who offer women a wide range of shoes, bags, accessories and beauty products in order to create their personal style, or story. They pride themselves on paying great attention to detail and quality, whilst offering an affordable price.


Here are some images below exposing the interior of the store, showcasing the new collection:


The debut collection features simple lines and clean timeless silhouettes as well as showcasing accessories, jewellery and ready-to-wear garments in addition to dedicated shoe and beauty departments displayed across the two-floor space.

"Our diverseness comes from building collections around different fashion stories," 
& Other Stories Head of Design, Anna Teurnell. 

I love this new collection and think it suits H&M's aesthetic to a T, I especially admire the black and white ocean print tailored suit as I am a sucker for anything which contains a monochrome palette. Check out the inspiring video posted at the bottom of the page under the images to see the inspiration behind the ocean print theme.

Below, features some images from the look book of the new collection:


    Images courtesy of Vogue

Ocean Print Inspiration:

Thursday 7 March 2013

ISA ARFEN

I'm always on the look out for new appealing designers (- when I manage to find some spare time that is). It fascinates me to notice how they express their brand aesthetic through their collections and I love to explore their different ideas and where they gain their inspiration from.

Most recently I came across 'Isa Arfen', a new brand which showcases a traditional design aesthetic with quirky cuts and dreamy embellishments. This label was founded by Central Saint Martin's graduate Serafina Sama in late 2011, who grew up in Italy where she gained studio experience working with designer labels including Marc Jacobs and Lanvin before settling as a design assistant at Chloe for two years before moving on to London with intention to launch her own label.

The brand features sensual silhouettes and muted colours yet containing a relaxed, feminine and fun feel as you will notice from the S/S13 collection below, which displays signature pieces including high waists, cropped tops and oversized shirts, main colours include emerald green and petunia pink. Stockists in the UK include Opening Ceremony situated in Covent Garden.



                            Images courtesy of Isa Arfen
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