The renowned high end department store which has been open to the world since 1909 otherwise known as 'Selfridges & Co' have recently unveiled that they will be opening the worlds first ever luxury drive-through service for their customers, which will be open from January 2014. The service will be operating from their flagship store situated on Oxford Street in London (the second largest shop in the UK).
Today, shops are becoming extremely dynamic, constantly competing on innovation in order to attract and appeal to consumers. This new strategy is incredibly ingenious, taking luxury to new levels as it allows shoppers to purchase via their online website before collecting their gifts from a reception area behind the store- meaning customers won't even have to get out their car!
Selfridges multi-channel director Simon Forster, claimed;
"It will not just be the first drive-through service, it will be the best."
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