Throughout my final year at university, I have been focusing on conducting heavy research and analysis into the Independent market sector, specifically within fashion. So when I came across this article from The Business of Fashion website on 'The Cools' who are a curated marketplace showcasing independent fashion and lifestyle brands based in New York, I was extremely interested and so I thought I would share it with anyone reading!
Following a similar approach to ASOS Markeplace but with a much higher price point, The Cools is a social marketplace where you can discover and buy from influential independent brands, boutiques and sellers. The Cools originally launched in June 2011 as a members-only platform, however they recently have decided to expand to the public via their online website in order to offer more exposure to these emerging brands and inspiring designers.
The marketplace connects approximately 50,000 active users and due to market feedback the company has shifted its overall strategy and refocused on soley providing fresh, young, up and coming brands which will inevitably offer them a direct business-to-consumer channel.
Womenswear Examples: Menswear Examples:
Imagery courtesy of The Business of Fashion and The Cools.
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