Dior Wonderland, Harrods

Harrods, one the world's most established luxury department stores have collaborated with Dior to reveal a temporary homage to the luxury label and to showcase a visual history of the renowned brand. Harrods have transformed their Georgian Restaurant on the fourth floor temporarily into a wonderland which exhibits the world of Dior though a cafe, exhibition, window displays and a pop up shop.

Inside the exhibition, you will witness videos describing the concept behind its campaigns, dresses worn by the label's renowned fans such as Diana, Princess of Wales and Elizabeth Taylor, exquisite imagery taken from the brand's archive along with a series of London's top tourist spots each personalised with the Dior label - such as the London Eye and Tower Bridge.

A giant almost-life size doll's house is also featured as part of the project on the fourth floor, which displays tiny furniture made using J'Adore Dior fragrance bottles. The pop-up store also located on the same floor sells a collection of exclusive products to customers.

Take a look at some of the images and a short sneak preview clip from the gallery below.

                     Images courtesy of Vogue and Dior, Facebook

The beautiful exhibition closes on the 14th April 2013. I think this attraction is a great way to excite and entice customers, especially having it located at such a popular destination where they attract large quantities of footfall each day. I will definitely be taking a break from my university work and going down for a visit during the Easter break!