Sophie Sterling sophsterling@hotmail.co.uk

Sophie Sterling sophsterling@hotmail.co.uk
Graduate from Fashion Retail Management at Birmingham City University with aspirations of evolving into the captivating world of Fashion Marketing. This blog allows me to document and express my personal inspiration, particularly focusing on my keen interests; fashion, beauty and photography.

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Friday, 22 February 2013

Fashion Scout - London Fashion Week


I have just completed working for 'Fashion Scout' for my second season running (In September and February for London Fashion Week). For those of you who don't no much about Fashion Scout they are an International showcase for fashion innovation, renowned for championing creative design talent, where they scout and present in both London and Paris.

Since they begun fourteen seasons ago, they have managed to roll call designers including Peter Pilotto,  Felder Felder, David Koma, William Tempest, Eadon Choi and Pam Hogg. Fashion Scout can be interpreted as a springboard for International design students, enabling them to showcase and promote their work through catwalks and exhibitions, in order for them to emerge and become established by top media and buyers.

I thoroughly enjoy working with Fashion Scout, the atmosphere is always so exhilarating, and the team are all so lovely to work with. During my time with FS I was working as a PR/ Social Media Assistant, so my daily duties consisted of mainly; 

  • Constantly checking all socials media sites including  PinterestFacebookTwitterTumblr and updating them with images/ descriptions from the catwalk shows
  • Liaising with house photographers  
  • Searching for press articles about Fashion Scout and the designers 
  • General assistance - making sure each photographer and blogger knew the daily schedule for where they should be for each catwalk show or exhibition




My favourite part about working for FS is when there wasn't t too much to do I was able to go and watch the catwalk shows. Due to being so busy this season I only had time to visit one show; Phoebe English, however I am a big fan of Phoebe's work so this was an extra special treat!

Being in the catwalk shows really gives off an exciting buzz (even though this may sound a tad cringe). With the music blaring, striking lighting and important familiar faces scattered around the room and of course the amazing outfits strutting down the runway by the extremely talented designers it's fascinating to watch!


For a sneak preview of the catwalk shows, take a look at the clip below from Phoebe English AW13.

Phoebe English AW13


 To see more images and to learn more about each designer and their collection take a look at the Fashion Scout blog.

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